Once a book has been published, the next step is to market it successfully. The book cover is one of the most important ways to draw in readers and convince booksellers that the book is worth the time, money, and energy that goes into the book’s publication. Thus, the importance of investing in a professional-grade cover for your next book cannot be overstated.
Avoid Bad First Impressions
A good book cover goes a long way towards avoiding bad first impressions. After all, making a wrong first impression can sink almost any product. Even the most beautifully written books can be held back if the cover is underwhelming. Getting positive reviews is one of the surest ways to get your book noticed. Intriguing covers will grab the attention of reviewers and hopefully draw the eye of readers and larger publishers who can help make your book a bestseller.
Improve Networking at Author Conferences
Author conferences provide valuable networking opportunities – whether it’s meeting with potential agents, cover designers, or fellow authors who you can build a relationship with and potentially co-author something with them in the future. However, poorly-done book covers can also be a source of harsh criticism.
Feature in Magazines
Although magazines about books are perceived to be in decline, they are still important. Well-written press releases and high-quality images are what you need most when you are trying to gain a coveted spot in a magazine feature.
Attract Attention from Libraries and Bookstores
Even as technology has allowed for the rise of audiobooks, podcasts, and e-readers, libraries and bookstores remain two of the most important outlets for books of all kinds – whether they are the newest fiction sensation or a compelling nonfiction tome about a high profile person or event. The book cover is a crucial part of the book’s marketing campaign, and you want to get potential readers talking. A professional-looking cover can help get your book spotlighted as a pick of the month at bookstores and libraries – both public branches and the ones inside schools.
Advantage Book Binding Can Help You Create the Printed Book You’ve Always Wanted!
Are you interested in having a bound novel? Are you entering the workforce, and need a bound portfolio to showcase your work? Advantage Book Binding offers plenty of services and binding types that are perfect for suiting your needs. We also offer specialty binding options for those of you looking for something extra special.
Advantage Book Binding can advise you as to what kind of binding style will work best for your specific project, taking into consideration budget requirements to provide you with the most cost-effective and project-specific solution for you. Please contact us today for more information, and keep up with us on Facebook, Google +, Twitter, and LinkedIn. Also, don’t hesitate to visit us at our Baltimore headquarters.