Printed materials are a tried and true way to get your marketing materials literally into the hands of those who may benefit. Online marketing is, of course, a wonderful way of reaching a great many people, but for a particularly personal touch, there is nothing quite like the feeling of a solid, printed material in your hand. Today we’re going to take a look at what make printed materials the perfect solution for new marketing initiatives. Let’s dive in.
Printed materials are something you can take home with you.
People spend so much time on their phones and computers, that actually holding a physical copy of something in your hand is quite novel, so to speak. A printed pamphlet, book, or card is something that has to be carried from place to place, it has to be put somewhere. Digital copies can simply be closed and forgotten. The true value of printed materials is derived from their permeance and solidity, really.
Leave your audience wanting more.
People love getting free items. Whether they go to a conference, a meeting, or even a party, getting a neat little pamphlet as a souvenir can be a great highlight. The key here is to make the printed materials attractive and exciting. You want your items to be proudly displayed by the people receiving them, shared even. To do that, you need to give them something worth displaying and sharing; something that pops and appears to be pleasing to the eye.
Advantage Book Binding can help you create the printed book you’ve always wanted!
Are you interested in having a bound novel? Are you entering the workforce, interested in a bound portfolio to showcase your work? Advantage Book Binding offers plenty of services and binding types that are perfect for suiting your needs. We also offer specialty binding options for those of you looking for something extra special.
Advantage Book Binding can advise you as to what kind of binding style will work best for your specific project, taking into consideration budget requirements to provide you with the most cost-effective and project-specific solution for you. Please contact us today for more information, and keep up with us on Facebook, Google +, Twitter, and LinkedIn.