Advantage Book Binding

January 9, 2017

Maintaining a successful restaurant requires a lot of moving parts. You need great food, an efficient staff, and a good location to keep people coming back again and again. One of the most important elements of your restaurant that often goes overlooked is the menu design. A beautifully designed and bound menu is going to help set the tone for a pleasant dining experience. Today we’re going to go over some of the questions that you should be asking yourself before you put together the perfect menu design. Let’s dive in!

Are my menus easy to understand?

A simple, clean design is one of the best ways to tackle new menus. Rather than trying to take pictures of all of your dishes and using a busy font, make clarity the foundation for your menus. After all, when you sit down at a restaurant, you just want to know what to eat and how much it is going to cost. Your design choices should all be focused on bringing those goals to fruition.

Are my menus practical?

It’s easy to get swept up in the graphic design elements of your new menus, but you need to remember that menus are tools. A tool, in its most basic function, should always serve its function before it embellishes. That is to say, does your menu provide information clearly and can it be updated regularly? You need to make sure that your new menus are also sturdy enough to endure ample use.

Are my menus an accurate representation of my brand?

Now that you know the fundamentals of good menu design, you need to make sure that your new menus are representative of you and your brand. Iconography and fonts that you’ve used in other aspects of your branding should be reflected in your menus. After all, strong branding comes from creating one clear voice. Make sure that your menus are speaking in your voice and they will help you retain customers.